The story of the TV ad for the all-new Fortuner is one that spans terrains and lightyears. An ordinary family road trip becomes a voyage across Mars as we take an off-road adventure through the eyes of an adventurous young boy. Because of the all-new Fortuner’s capabilities to go anywhere and its out-of-this-world design upgrades, he lets his imagination run wild, all the way to planet Mars.
This is a story about the luxury of freedom to go as far as your imagination can take you. It’s about new and exciting experiences that only the all-new Fortuner – together with the ones you love – can provide.
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Create a 360-degree campaign to showcase the all-new Toyota Fortuner. Highlight the upgraded styling and comfort, and show off its rugged capabilities while remaining a family-focused SUV.
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In recent years the SUV market has become extremely competitive. Rugged outdoor adventures have become the category norm. SUVs traverse rocky roads with friends smiling in tow, while the cabin is packed to the brim with (insert rugged sports gear of your choice here).
The problem is that there is no differentiation between brands. All the ads look and feel the same.
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To “Reimagine the Luxury of Freedom.” While other SUVs can take you off-road, the Fortuner is the only one that can take you as far as your imagination can go… MARS! By driving across the diverse landscape of Mars, we’re also further emphasising that the Fortuner is equipped to tackle any terrain.
